Starbooks is a Comic Book Store in an exclusive location, The Antwerp Kinepolis. The store offers a great variety of comic books, but also figurines, collectibles and reading books. This project was started by an ambitious man who had a dream to fulfill and just have fun with it.
With only a (great) location to start with, we made them a full branding. Starting with the logo, which is made up from several tints of green, gold & grey. The logo has to function as a shield, much like the emblem on the chest of many superheroes, it has to stand out and have a story behind it. Koen knew that NewFusion was the place.
The feeling of this logo had to be in the mood of the old complicated, yet beautiful style called Art Deco. Since Kinepolis is such an unique looking building, almost like a monument to Antwerp, we decided to recreate this building in Art Deco Style, to serve as the background for the shield. The font is slightly bent to complicate this form.
Next step as in any branding were the business cards, invoice template, Facebook banner & Poster Template to create active traffic.