Proximus is the largest mobile telecommunications company in Belgium and is active on the national and international market. Proximus delivers telephone, internet and television services as well as all kinds of IT services. Every year, Proximus is present at all the big music festivals in Belgium with a big brand activation booth.

Proximus asked us to build the biggest ever seen festival stand in Belgium. Of course we jumped on the opportunity, and even took it to the next level.

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Together we launched the Best Festival Friends Festival stand filled with an on site shop, hostesses and to top it off the Best Festival Friends Chair.

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A group of visitor had to chose one of their mates to go sit in the Best Festival Friends chair and fill in a form on an iPad. The other friends had to answer a series of personal questions about their friend correctly to win a free gift voucher, however if they answered the questions wrong their friend would get punished. A random punishment would be chosen from the following: being soaked into the swimming pool, getting sprayed in the face with water vapor or getting a huge bucket of water over their head. Thankfully the Belgium festival season is very hot, and the punishments were all received with a smile and shared on Social Media.

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