14-09-2015
HUAWEI LAUNCHES MATE-S IN BERLIN WITH AN INTERACTIVE SUCCESS

Another successful event production for the launch of a series of new Huawei products (HuaweiMateS – HuaweiWatch – HuaweiG8 ) , a lot of different apps , technologies & services all provided , managed & developed by NewFusion.

Interactive Screens

We created an easy swipe application to let the user discover the unique features of new Mate S smartphone.

LED Walls

We used 2 big interactive 2.8mm led screens. We used an interactive Kinect application to create a unique user experience.

We also provided: Event Support, Account / Sales Support, Graphic & Multimedia Design.

Smartwatch

Green Key Experience

Visitors could check-out the professional camera mode on the new Huawei Mate S. With this unique feature users can set the ISO values manually, quite unique for a phone, right ?

So we created an interactive iPad application, where users could select a nice greenkey background … all backgrounds had different light settings.
Once they have chosen a background , the light setting would change to the corresponding ISO value.
We have created a very cool innovative bridge between a software application & hardware components like the lights , windblower etc…

Once the pictures was taken, our software removed the green backdrop , replaced it with the new chosen background and the photo was printed with an overlay of Huawei.

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Treadmill Experience

To demonstrate the Huawei’s new Smartwatch functionalities we created an interactive led wall, with animated video content of different places all over the world. We called it : stories of live !

The video of the ledwall was controlled by another IPAD application wich could select a different video scene.
Each video scene was synced with the speed of the treadmill.
Our R&D Team constructed a custom DMX controlled treadmill, this custom build interface was controlled by a microcontroller.

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Transparent Displays

To display the unique features of the new Smartwatch , we create a custom video animation.
This created a very nice effect on the transparent screens.

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